STRATEGY

From a quick sense-check and validation of previously developed strategy, to a ground-up development of a comprehensive 5-10 year strategy for your organisation, there is a menue of cost-effective options to meet your neeeds

1. Strategy Health Check (2 weeks)

Critical assessment, validation, refinement and/or improvement of the strategic plan developed by management or founders
Risks, dependencies, critical success factors
Additional opportunities consistent with the existing plan (any quantitative sizing only at a high level)
If the plan is determined to be sub-optimal, development of alternative strategic options

2. Instant Strategy (2 weeks)

Total Addressable Marked and Serviceable Available Market (any quantitative sizing only at a high level)
Competitive positioning, differentiators, advantages and weaknesses
Long-term vision and options – growth, stabilisation, managed retrenchment etc
Short- to medium-term challenges
List of priority and upside opportunities
Product portfolio and future pipeline
Customer value proposition
Margin and profitability assessment
Risks, dependencies, critical success factors
Routes to market, channels, partnerships
Procurement and cost base
Supply chain
Owners’ exist options

Ttypically, in 2 weeks we can address the first 5 items and perhaps 1-2 of the rest, depending on the client's priorities

3. Bespoke Strategy development

This may follow 1. and/or 2. above, or may constitute a separate package of work. The scope of works may include detailed and robust development of any of the items covered in the initial assessment, and/or any of the following:

5- to 10-year business plan
Financial planning / engineering
Pricing strategy
Project / commercial opportunity pipeline (for B2B clients)
Regulatory strategy
Sustainability strategy
Organic vs non-organic growth strategy
Disposal / divestment strategy
Market entry and market development strategy
Insourcing / outsourcing strategy

Sample projects

Global designer and manufacturer of subsea power cables and umbilicals - growth strategy development and implementation

We developed a 10 year growth strategy for a global (UK-based) designer and manufacturer of subsea power cables and production umbilicals for the offshore Oil & Gas and Wind sectors. This was carried out as part of a value-creation programme in support of PE owners’ preparations for an exit. Our work included a comprehensive market scan and detailed forecast of the Total Available Market and the client's Served Addressable Market, followed by a selection and detailed definition of a suite of additional growth opportunities. For each one, we created detailed business cases / cashflow forecasts and designed an implementation model and roadmap. The work became the foundation for the Investor Prospectus and Information Memorandum, and for the company's investment strategy both pre- and post-acquisition by a trade buyer.

Major distributor of heavy Construction and Mining machinery - Business unit growth strategy (UK and Western Canada)

For the client who is the UK's exclusive distributor of a major industrial brand (Construction, Mining, Power Generation etc), we developed accelerated growth strategies for several of the business units. Aiming for the doubling of BU revenues within 5 years, we defined, segmented and sizied / forecast the total addressable market, defined the key target customer profiles and developed segment-specific value propositions and channel strategies. We then created a short-list of growth opportunities, developing detailed business cases, designing implementation models including co-dependencies with other parts of the organisation. At client’s request, the approach developed in the project was then replicated with the client’s sister organization in Western Canada.

US Subprime Lender – Launch of online-only banking offering

We carried out a Feasibility assessment and created an outline market entry strategy for a leading US provider of consumer credit for sub-prime customers into online-only banking. This entailed a thorough assessment of the market dynamics within the US banking industry and specifically within the NeoBank / Challenger Bank segment and evelopment of detailed market growth forecasts / scenarios for the next 10 years, based on the available revenue streams and taking into account different addressable customer segments and their use cases. Based on that, we created an outline entry strategy for the client leveraging off their existing Consumer Finance business. The banking offering has since then been successfully launched.